brand Narratives

Central Park Conservancy

Healthy cities need healthy parks. That's one of the guiding principles behind the Central Park Conservancy Institute for Urban Parks. As the educational arm of the Conservancy, the Institute is a resource, a classroom, and a model for people and communities around the world who want their urban parks to be the best they can be.

I worked with the Conservancy for over four months to capture the essence of these programs and document the details of each. The result is an incredibly rich and comprehensive collection of images that put the talents and dedication of Park professionals on display, and brings to life the results they achieve in undeniably vivid color.

As a photographer, it was intensely gratifying to be a part of this project. As a New Yorker, words can't explain.

Environmental Discovery

The Institute for Urban Parks provides a range of educational activities designed to enhance how children experience the city’s greatest outdoor classroom.

Bird watching

More than 280 bird species have been recorded in Central Park. How many can you find?

Discovery Guides

Discovery Guides teach the importance of parks in urban settings so participants learn how to join in and help protect these invaluable green spaces.

Bloom

I wish I caught the name of this one because it was certainly special enough to catch my eye.

Learning and growing

Programs extend an open invitation to participants and then welcome them to explore and discover nature while, in the process, becoming dedicated stewards of the Park.

Interpark assistance

The Conservancy has informally supported other park groups in a variety of ways for more than three decades.

Sharing expertise...and diesel-powered lawn tractors

Central Park Conservancy graciously provides direct assistance and on-site support to parks throughout the five boroughs in New York City and to numerous others around the world.

Good ideas

Beyond technical assistance and hands-on support, the Conservancy offers advice, informal talks and seminars, formal training, on-site teaching and support, and best practice resources to share their world-class urban park management practices.

You'd be lost in central park without me

Beyond having the good fortune of spending days in Central Park doing what I love, the Conservancy has also given me other opportunities to create. To date I've designed in-Park maps and signage, annual campaigns, mobile apps and more.

Growing the conservancy

Sharing challenges and successes helps the Conservancy strengthen and refine their own practices too.

We are here

From "Secrets of the Southwest Park" to a tour of the northern forts, Central Park Conservancy offers guided, self-guided, custom, and group tours all year long.

Belvedere Castle

The heart of Central Park and the hub of myriad educational opportunities, activities and tours. Note: My wife and I were married here :)

Smile

42 million visitors from all over the world visit Central Park each year. This is how the Conservancy likes to welcome them.

Leading the way

Central Park Conservancy guides will teach you the story of the Park's history, design, and ecology, and give you an insider's look at the world's greatest urban park.

It's official

Official Central Park Tours are the only tours that help support the care of Central Park.

Tell me more

Educating, enriching, and inspiring people in the development of healthy, vibrant urban communities.

Keeping it green for families

One of the most effective ways to teach Park users what goes into maintaining urban parks is providing them with opportunities to contribute, firsthand, to their care.

Doing our part

It's never too early to impart a sense of respect, ownership, and investment in the well-being of the nature that surrounds us.

The city's greatest outdoor classroom

Park Explorers enjoy amazing Discovery kits before they venture out to explore Central Park.

a closer look

Get up close and personal with plants, insects, animals and more in the most unique living laboratory in the world.

Fishing the Meer

Educator workshops practice hands-on investigations of all kinds that promote observation and inquiry.

Discovery kit

Everything you need to be a certified Park Explorer.

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