Tisch MS Research
The Tisch MS Research Center of New York is dedicated to finding the cause of and cure for multiple sclerosis. The Center aims to identify the cause of MS, understand disease mechanism, optimize therapies, and repair the damage caused by MS while offering patient access to the best and most advanced treatment possible.
The current groundbreaking research initiatives underway hold great promise, but come at a substantial cost. And in order for potential donors to even begin to comprehend the potential of the center and the impact their donation could make, Tisch had to show them what was going on and who was behind it.
It didn't take long for me to realize that some pretty incredible things were happening here. What took a little longer to comprehend was how down-to-earth the brilliant minds behind it all were. And that's what I wanted to communicate quite simply: here are the people, this is where they live, this is what they do, isn't it awesome.